Axceler was in the process of relaunching their Web site when they came to me with a request: rewrite 35 pages and do it fast. I collaborated with their team to understand their key messages, brand pillars, and voice attributes. Then I cranked out the pages in batches so that each batch could go into production as another was being written. The result is an exciting new site that conveys Axceler’s energy, passion, and commitment to customers.
“Kim has a great capacity for absorbing technical ideas/language and turning that into digestible marketing collateral. I recently engaged Kim to assist with the content development for our new website launch. I knew that I would get creative and impactful content from her. We were working on an extremely tight turnaround and I knew that Kim could deliver. Not only did Kim nail each deadline, but her content is typically post-ready, so we were able to eliminate planned revision cycles.”
– David Cunningham, Online Marketing Manager, Axceler