This letter from the president of EF Education was designed to serve as the cover to the organization’s tour catalogue. To craft the letter, I was given the following input:
The letter should be warm, inspirational, and inviting. Points you should cover are:
— The importance of global awareness
— Travel provides educational value
— EF has more than four decades of experience
— Enroll this spring to lock in “early bird” prices

See what you think…