CMOs everywhere are thinking about how web and mobile apps can enhance their business. And whether they’re launching an enterprise app for internal users or a consumer app for the masses, there’s plenty to learn from the top-ranking apps on the iTunes App Store.

To help CMOs capitalize on lessons learned from the leading consumer apps, ExtensionEngine conducted research on the top 1,000 iTunes apps and worked with me to create a white paper that would showcase the findings.

The white paper became the centerpiece of a cross-channel marketing campaign that spanned email, social media, and direct marketing programs. By using proprietary research to drive content marketing, ExtensionEngine was able to increase inbound leads, open doors with existing clients, and cement their reputation as application development experts.