Sometimes I work on videos that demo an existing app or product.  And sometimes I work on videos that demo an app or product that is yet to be created.  This is the latter.

As part of the ExtensionEngine team, we created this video to show Harvard Business School that they have a prime opportunity to enhance the way they interact with alumni.  We envisioned an app that was an alumni directory on steroids — and brought it to life through a series of vignettes featuring fictitious users.  We created personas as diverse as HBS’ alumni base and cast voiceover talent to match. The result is a slick and powerful piece that captures users’ wants and needs and conveys a potential solution.

One of my faves, for sure.