As Keane began to roll out its new brand to clients, it needed a “mother piece” to convey its key capabilities and differentiators.

To make this vision a reality, we first ran a series of internal brand workshops to gain clarity on content and messages. We then worked with the leaders of each business line to make sure that every service offering was promoted properly within the context of the overall brand.

The resulting brochure gave the sales team what they wanted — a piece that sells Keane at the corporate level and can be customized to the specific needs of prospective clients.