In the fall of ’07, The MIT Alumni Association (MITAA) kicked-off a major Web site redesign project. I was brought in as part of the editorial team, working first with the editorial director to articulate the content development process and then partnering with several content owners to rewrite specific sections of the site. The end result — MIT’s Infinite Connection — is a fresh, compelling new site that captures MITAA’s character and serves as a powerful communications and fund-raising vehicle for its 119,000 alumni around the world.
“Kim’s work on the MIT Alumni Association Web redesign project has been stellar. She has quickly absorbed the scope of the project, worked well with diverse professional staff, and produced clear and compelling content. I’d love to work with her again in the future.”
–Nancy DuVergne Smith, Editorial Director, MIT Alumni Association