Ness came to me to develop a white paper that would showcase their software engineering capabilities. The goal was to articulate how companies can optimize their software development processes to have big business impact. The trick was to translate fairly technical information so that it resonated with a C-level, business-focused audience. The resulting paper hits the mark – demonstrating both the technical steps companies should take and the business benefits they can gain.
“I hired Kim to collaborate with a colleague of mine on a white paper. Aside from being a terrific writer, Kim has a solid process in place to manage the writing process – getting the SME to identify the lede, working through a robust outline to ensure alignment on the structure of the content, translating the technical details into content that can be easily digested by the masses, and keeping everyone on task. Kim managed a very senior, technical professional well to complete the paper. I look forward to working with Kim again.”
-Gretchen Rice, Director of Global Solutions Marketing, Ness