As Keane entered the offshore outsourcing arena, we needed to inform potential customers of the company’s global delivery capabilities in India and Canada. This video, featuring client testimonials and interviews with key Keane personnel, was a multi-faceted positioning piece that outlined Keane’s services, strengths, and differentiators. Plus, because it enabled users to link to Keane’s web site to request more information, the piece served as a powerful lead generation tool.