SurveyCTO is an app that helps research teams conduct surveys.  Its target users are smart people who know their stuff — but they’re not IT professionals.  As part of a team from WithTenacity, I worked with SurveyCTO to create a video that shows how easy the product is to use.

We captured a live demo of the product and wrote a script to walk users through every step.  The video is featured prominently on SurveyCTO’s website — educating customers on how to use the product, and helping the company save time and money on customer service.