Our objective was to increase the company’s market presence by promoting the success of our client engagements around the globe. We also needed to ensure that the tool we created could be used in a wide variety of situations by the sales force.

The resulting CD-ROM used an on-screen “host” to navigate through a wealth of case studies and in-depth client testimonials. The sales force demoed portions of the CD in live sales scenarios, used it as a direct mail piece and a leave-behind, and ran it on a loop in the company’s trade-show booths.